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Our mission

Achieving leadership in the detergents and paper products industry market in the Kingdom of Saudi Arabia.

Develop new and innovative products that meet customer needs and are sustainable.

Building strong and sustainable business relationships with customers and partners in the market.

Improving operational efficiency and reducing the environmental impact of production operations.

Enhancing awareness of social and environmental responsibility among customers and society.

Our vision

To become leaders in the detergents and paper products industry in the Kingdom of Saudi Arabia, with a focus on sustainability and innovation.

Providing effective and environmentally friendly products that meet customers’ needs and add value to their daily lives. We seek innovation and excellence in providing environmentally friendly solutions to meet the needs of the growing market.

Numbers don't lie

 We continuously develop the products and pay attention to their quality so that the product continues to gain customer confidence, as well as the diversity in the types of products provided on an ongoing basis in line with market requirements.

We employ employees with experience in the field of manufacturing detergents and paper products, whether from within the Kingdom or from abroad, to complete the work professionally to ensure the production of high-quality products while providing them with the necessary training, and ensuring that the workers are appreciated financially and morally.

Customers
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Production value
1
Visitors
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Staff
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What distinguishes us

We provide products that are in constant demand, as individuals and companies need detergents and paper materials on a regular basis 

 Meeting the needs of the local market for paper materials and detergents 

We support local industry and promote self-sufficiency 

We provide customers with the ability to communicate easily through our website, which gives us the opportunity to know their details, suggestions and complaints  regarding the products provided and thus improve and diversify the products. 

Continuously developing products and paying attention to their quality so that the product continues to gain customer confidence

The segments of beneficiaries that we target

Government sectors

Hotels and tourist resorts

Applications and electronic stores

Distributors, wholesalers and retailers

This includes wholesale, grocery, supermarket and hypermarket stores

Catering companies

Restaurants and cafes

Customer review

We are active

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