Our mission
Achieving leadership in the detergents and paper products industry market in the Kingdom of Saudi Arabia.
Develop new and innovative products that meet customer needs and are sustainable.
Building strong and sustainable business relationships with customers and partners in the market.
Improving operational efficiency and reducing the environmental impact of production operations.
Enhancing awareness of social and environmental responsibility among customers and society.
Our vision
To become leaders in the detergents and paper products industry in the Kingdom of Saudi Arabia, with a focus on sustainability and innovation.
Providing effective and environmentally friendly products that meet customers’ needs and add value to their daily lives. We seek innovation and excellence in providing environmentally friendly solutions to meet the needs of the growing market.
Numbers don't lie
We continuously develop the products and pay attention to their quality so that the product continues to gain customer confidence, as well as the diversity in the types of products provided on an ongoing basis in line with market requirements.
We employ employees with experience in the field of manufacturing detergents and paper products, whether from within the Kingdom or from abroad, to complete the work professionally to ensure the production of high-quality products while providing them with the necessary training, and ensuring that the workers are appreciated financially and morally.
What distinguishes us
We provide products that are in constant demand, as individuals and companies need detergents and paper materials on a regular basis
Meeting the needs of the local market for paper materials and detergents
We support local industry and promote self-sufficiency
We provide customers with the ability to communicate easily through our website, which gives us the opportunity to know their details, suggestions and complaints regarding the products provided and thus improve and diversify the products.
Continuously developing products and paying attention to their quality so that the product continues to gain customer confidence
The segments of beneficiaries that we target
Government sectors
Hotels and tourist resorts
Applications and electronic stores
Distributors, wholesalers and retailers
This includes wholesale, grocery, supermarket and hypermarket stores